BPO Economist & Independent Researcher
MSc Finance · Executive MBA · Diplom-Betriebswirt (FH)
I research the economics of outsourcing, AI-driven business model transformation, and customer value creation. My work examines the structural forces reshaping service industries — and the commercial frameworks organisations need to adapt. Drawing on two decades of senior leadership at eBay, Yahoo!, and Lexmark, I write for practitioners, investors, and industry leaders navigating these transitions.
A unified theory of customer operations and outsourcing. Every idea in my research connects to a single system of value — generated in customer interactions, flowing through relationship quality into economic outcomes, measured, allocated, operationalised, captured commercially, and reinvested to compound the loop. Click any node to explore that layer of the framework.
Click any node to explore that layer of the framework in depth
I am a BPO and customer operations leader operating at the intersection of strategy, commercial design, and industry thought leadership. Based in Berlin, I currently serve as Director of Strategic Partnerships and Solutions at eBay, where I lead the global outsourcing organisation across a substantial global partner portfolio.
Over the past several years I have developed and published frameworks on Customer Lifetime Value (CLV), Relationship Quality (RQ), and value-based outsourcing models — contributing to the evolving discourse on how customer operations create measurable enterprise value. My research examines the structural forces reshaping the BPO industry, particularly the mismatch between how value is created and how it is commercially captured.
My work draws on more than two decades of senior operational and commercial leadership across eBay, Yahoo!, and Lexmark, spanning strategy, outsourcing design, contract negotiation, and global partner governance across EMEA, APAC, and North America.
I write regularly on Substack about outsourcing economics, AI strategy, and customer value frameworks, and engage with senior leaders across the global BPO and CX industry.